I found this article on NPR’s website – How Stereotypes Can Drive Women to Quit Science. However, the theories behind this article are applicable to any industry with a gender gap, including the games industry.
The image above does a fantastic job of explaining this theory called “Stereotype Threat.” Since women see less women in their careers, they fear they don’t belong. And when speaking with males, they lose confidence since they are too worried about confirming this stereotype. This is even true when the men they are speaking with are being completely equal in their conversations. In effect, this creates a self-fulfilling prophecy for women in male dominated fields.
I love the last sentence of the article, “In order to boost the numbers of women who choose to go into those fields, you have to boost the number of women who are in those fields.”
Girls Belong in Games
So girls, you belong in the games industry. We want you, we feel your ideas are valuable and we know your perspectives are important to continue to innovate in the games industry. Please apply here: http://www.tinyco.com/jobs.php