Photo Credit IDEO
Backyardigans 3-in-1 Adventure Singers is an invention I designed and prototyped at IDEO. The idea was in response to the trend in toys at the time – transformation, interaction and no parts to lose.
The Backyardigans is a TV show intended for 3-6 year old children and features broadway show tune style singing and dancing. With the recent trend in toys, I devised a system which would allow the child to easily transform the costume of the plush toy without requiring any extra parts. Each plush character has vests that are attached to its sides and the child can easily swing them around to change the costume. Electronics in the character detect which costume is currently worn, and the music and voice would reflect this change.
This invention was my first product sold and was promptly licensed by Fisher Price. Read the case study on IDEO’s website!